Apple has officially announced that it will host its highly anticipated iPhone 17 launch event on September 9. The event, which is set to take place at the company's headquarters in Cupertino, California, will be streamed live on Apple's website and YouTube channel.

The invitation for the event features the tagline "It's showtime," accompanied by a colorful graphic that appears to represent the iPhone's camera lens. The invitation suggests that the event will focus on the new iPhone's camera capabilities, which are rumored to be a major upgrade over the previous models.

According to rumors, the iPhone 17 will come in four models: the standard iPhone 17, the iPhone 17 Plus, the iPhone 17 Pro, and the iPhone 17 Pro Max. All models are expected to feature a new design with a more rounded shape and thinner bezels, as well as a faster A17 Bionic chip and improved cameras.

One of the biggest rumors surrounding the iPhone 17 is that it will feature a periscope camera lens, which would allow for greater optical zoom capabilities. This would be a significant upgrade over the current iPhone models, which only offer up to 3x optical zoom.

In addition to the iPhone 17, Apple is also expected to announce new Apple Watch models at the event. The Apple Watch Series 9 is rumored to feature a new design with a larger display and a more powerful processor, as well as new health and fitness features.

The event is also likely to include announcements about Apple's software updates, including iOS 17 and watchOS 10. These updates are expected to bring a number of new features and improvements to the iPhone and Apple Watch, respectively.

Overall, the September 9 event is shaping up to be a major showcase for Apple's latest products and technologies. With the iPhone 17 expected to be a significant upgrade over the previous models, and new Apple Watch models and software updates also on the horizon, Apple fans around the world will be tuning in to see what the company has in store.