TechCrunch has announced that Eunice Kim, Chief Product Officer (CPO) of Netflix, will join the lineup of featured speakers at TechCrunch Disrupt 2025, taking place October 27–29 in San Francisco. Kim’s appearance is highly anticipated, as she is set to dive into two critical topics shaping Netflix’s future: the tech tools powering its content ecosystem and the streaming giant’s evolving approach to password sharing—a strategy that has become a defining factor in its subscriber growth and revenue performance.
As CPO, Kim oversees Netflix’s global product vision, from the user experience of its streaming platform to the development of tools that personalize content discovery and optimize how audiences engage with shows and movies. Since joining Netflix in 2020, she has played a pivotal role in scaling innovations like the platform’s AI-driven recommendation engine (which accounts for over 80% of content watched by users, per Netflix data) and the launch of interactive features, such as choose-your-own-adventure storytelling for titles like Black Mirror: Bandersnatch. Her leadership has also been key to Netflix’s push into live streaming—including stand-up comedy specials and sports events—and the expansion of its ad-supported tier, which now boasts over 50 million monthly active users.
At Disrupt 2025, Kim will participate in a fireside chat moderated by TechCrunch’s Senior Editor for Media and Entertainment, Alex Wilhelm. The conversation will pull back the curtain on the technical infrastructure that keeps Netflix running for its 260+ million global subscribers, including how the company leverages cloud computing, data analytics, and machine learning to deliver seamless streaming across devices (from smartphones to smart TVs) and regions. Attendees can expect insights into how Netflix balances innovation with reliability—especially during high-demand moments, like the release of a highly anticipated series such as Stranger Things or The Crown.
A focal point of the discussion will be Netflix’s password-sharing strategy, which has undergone a dramatic shift since 2023. Initially criticized for cracking down on shared accounts (a practice used by an estimated 100 million households worldwide), the company later softened its approach by introducing “Add an Extra Member” plans—affordable subscriptions that let users share access with family or friends outside their primary household. Under Kim’s guidance, Netflix has refined this strategy to strike a balance between protecting revenue and retaining user loyalty; the move has since helped the platform add 12 million net new subscribers in 2024 alone, reversing a prior decline.
“Eunice Kim is at the forefront of building a product that billions of people interact with every week—and her work on password sharing has redefined how streaming services approach user access,” said TechCrunch Editor-in-Chief Matthew Panzarino. “Disrupt is all about unpacking the decisions that shape major industries, and there’s no one better to explain how Netflix is navigating the tensions between growth, user experience, and profitability. Her insights will be invaluable for anyone building consumer products at scale.”
Kim’s session will also touch on Netflix’s broader product roadmap, including its investments in interactive content, gaming (the platform now offers over 80 mobile games), and localized features for international markets—such as regional content recommendations and multilingual support. She is expected to address the challenges of competing in an increasingly crowded streaming landscape, where rivals like Disney+, Amazon Prime Video, and Apple TV+ are all vying for viewer attention.
In a brief preview statement, Kim emphasized her excitement to engage with the Disrupt community. “Building products for a global audience means constantly learning—from users, from competitors, and from the broader tech ecosystem,” she said. “Disrupt brings together the brightest minds in innovation, and I’m looking forward to sharing what we’ve learned at Netflix, as well as hearing from founders and builders who are reimagining what consumer tech can be.”
TechCrunch Disrupt 2025 tickets—including general admission, VIP passes, and exhibition slots—are still available, though early-bird pricing will expire on September 15. Attendees can also register for pre-event workshops, including a session on “Product Strategy for Global Audiences” hosted by Netflix’s product leadership team.
With Kim’s addition, Disrupt 2025 solidifies its status as a must-attend event for anyone interested in the intersection of media, technology, and consumer behavior. Her talk promises to offer a rare glimpse into the strategic thinking behind one of the world’s most influential product teams—and how Netflix plans to stay ahead in the next era of streaming.